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Creating Your Google Business Profile
To check insights, you first need a Google Business Profile. If you haven't created one yet, start by visiting the Google Business Profile website and signing in with your Google account. Once logged in, click on 'Manage now' and fill in the details regarding your business including name, address, phone number, and category. Make sure to verify your business to unlock full features.
Accessing Your Insights
After you've set up your Google Business Profile, access your insights by logging into your profile dashboard. On the dashboard, locate the 'Insights' tab typically found in the main menu. Click on it to view various metrics that Google provides about your business performance. You will find data related to how customers are interacting with your business listing, including search queries, how customers found your profile, and actions taken on your listing.
Understanding the Insights Data
The insights data includes metrics such as views, searches, and actions taken on your profile. Views indicate how many times your business profile was viewed, giving you a sense of your visibility in local search results. Searches show you how many searches resulted in your profile being shown, helping you understand your engagement level. Actions include how many visitors clicked on your website, called your business, or requested directions, providing you with an understanding of customer behavior.
Using Insights to Improve Your Business
Use the insights to create strategies for enhancing your profile. For example, if you notice a high number of searches but low engagement, consider optimizing your listing with updated photos and posts. Additionally, pay attention to the queries that brought customers to your profile. This information can help you adjust your services or marketing strategies to meet customer demands more effectively. Reviewing insights regularly can also aid in keeping your profile information accurate and relevant, boosting your online presence and customer interaction.
Common Issues and Troubleshooting
Sometimes, you may not see insights immediately after creating your profile. This is normal as it takes time for data to populate. If your insights seem inaccurate, ensure that your business information is complete and up to date. Google relies on accurate data to provide insights. For additional support, refer to Google's Help Center for troubleshooting tips related to insights and business profiles.