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Understanding Google My Business
Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and give them a glimpse of what you offer. Your GMB account impacts how your business appears in searches and its visibility on Google Maps, making it an essential aspect for local SEO.
Setting Up Your Google My Business Account
Visit the Google My Business website and click on 'Manage now' to start the process. You will need to sign in to your Google account; if you don't have one, create a new Google account. Once logged in, enter the name of your business as it appears in the real world. Follow the prompts to provide your business information, including address, service areas, and business category.
Creating Your Google Business Website
If you have completed your Google My Business profile, Google offers the option to create a simple website for free based on your business information. To create your website, go to the 'Website' tab in your GMB dashboard. Choose a template and customize it by adding images and adjusting text to suit your business branding. Once you are satisfied with your site, you can publish it, and Google will provide you with a domain.
Linking Your Google Business Site to Your GMB Account
To connect your Google Business website to your GMB account, you must ensure that all the information matches. You can do this by clicking on the 'Info' tab in your GMB dashboard and verifying all your business details. In the 'Website' section, make sure the URL of your Google Business website is correct and leads to the right site. After verifying, update any missing or incorrect information and save your changes.
Optimizing Your Connection for Better Visibility
To optimize your connection between your Google Business site and your GMB account, regularly update your profile. Post updates, offers, and photos that provide value to potential customers. Make sure your business hours, services, and contact information are always accurate. Encourage customer reviews on your GMB profile, as positive feedback can enhance your search ranking.
Troubleshooting Common Issues
If your Google Business site isn't reflecting the changes made in your GMB account, ensure you are logged into the correct Google account. Wait a few hours as changes might take time to propagate across Google services. If you encounter issues, visit the Google My Business Help Center for troubleshooting tips and guidance. You can also reach out to Google support for assistance with linking or verifying your accounts.